Many businesses believe that the same principles of marketing are in play regardless of the type of product or service they’re peddling, and they’re not wrong. But when it comes to software marketing, the rules have to be bent a bit. Most of the work is done online, and you need to think of new

When business owners start their venture, their priorities usually fall in the areas of finance, product development, and marketing. They ask questions like “How do I get my target customers buying my products,” “In which parts of the business can I decrease costs to reach budget,” or “Is my competitive advantage strong enough to beat

Impostor syndrome is a psychological phenomenon that makes a person feel inadequate and incompetent despite their skills and success. Workers who experience this typically have the constant need to prove themselves so they are not exposed as frauds in the workplace. People from different industries and professions such as family lawyers, GP accountants, care salesmen,

For many start-ups, the excitement and anticipation of creating a product and building a business can be exhilarating. This is especially true for small technology companies and very new financial service firms that just entered the market. Everything feels so positive, and it seems that, as they say, “The world is their oyster.” Unseen Threats