Millennials and the Gen Z kids are sometimes seen as self-absorbed individuals who only care about their “made-up” lives on the Internet. They are seen as entitled kids who have no respect for authority. Oftentimes, it is a wary first impression when it comes to the young ones. That’s not always the case, though. Believe it or not, the younger generation, despite the misconceptions, can help your organization become more efficient. How?
Your team may be stuck with the same old concepts and ineffective ideas. It may have been years since you have brainstormed like an eager freshman, ready to prove themselves. Organizations, especially those that have been long-standing, may need fresh eyes to spice up their strategies, campaigns, and programs. This fresh take on old traditions can be revamped by the optimistic and wide eyes of the youth.
To be more efficient, organizations need digital natives. Organizations need young blood to revamp their traditions.
Defining Digital Natives
What age group comprises the digital natives? First of all, not all youth are digital natives. Only those who grew up and have had regular access to digital technology can be considered digital natives. Therefore, not all millennials are digital natives despite the common notion. Although, given the state of innovation in our technological world, most digital natives come from the millennial generation and the younger generation, Gen Z.
The millennials and Gen Z grew up on MySpace, Facebook, and now TikTok. Digital marketers have found the platforms’ popularity as an opportunity to transform the said platforms into tools. These platforms have evolved from functioning merely for social purposes to be the main marketing mediums preferred by many. Digital natives have caught on to this transformation and have used this to their advantage such as those who have reached “influencer” status.
Modern technology has given us options to work more efficiently and smarter as our to-do lists pile up each day. With the state of today’s organizations and the swift changing of times when it comes to social issues and community building, it is vital for these organizations to keep up with the latest trends online.
There are many work tools available online that aid employees in their daily tasks such as the wide range of Google products.
Aside from tools, social media is a major factor in effective information dissemination in 2021. Mastering the art of social media may lead to innovations in communication methods and community building. How can digital natives help in this field?
As mentioned, digital natives have grown up in a media-saturated world. Their minds have adapted to the ever-changing digital landscape and this has left them with skills that allow them to adapt better to digital strategies. Digital methods and services can easily be mastered by a digital native. Provide a millennial an assignment to set up a Facebook campaign, and they won’t let you down. Assign a Gen Z employee with choosing LinkedIn marketing and ads services for your organization and you will likely get quality results.
Digital natives most likely know what is best for your organization because they regularly practice digital strategies on their personal accounts. This is something they can use to their advantage if given the opportunity.
They Speak the Language
Aside from their honed digital skills, digital natives also have an edge when it comes to their language. The young generation is fluent in the language of digital media.
Whether you need an upgrade in organizational tools or, perhaps, a fresher advocacy campaign, the digital native will be fluent in the language to which your target audience will most likely be receptive. This is what your organization needs and you might not even know it yet.
Digital natives are fluent in the language of effective digital strategies.
Why hire digital natives? You want your organization to be effective. You want your organization to succeed. Everyone wants their organization to be efficient and to get the job done well to save on resources. So what is there left to do? A good and smart option is to hire a digital native who knows the chops in the digital media industry. Don’t make it the last resort. Make it a priority.
If your organization still refers to index cards and old books, perhaps it is time to make the shift. Everyone has gone digital and you wouldn’t want your team to be left behind. Your team deserves the upgrade. Your team deserves to learn new tricks to achieve the organization’s vision and mission. Whether you like it or not, this is the modern workforce.