Traffic, leads, and rankings. These terms have various meanings across different industries, and they might not sound correlated at all. However, in the world of digital marketing, all these terms can pertain to a specific circumstance that all marketers aim to achieve — the successful implementation of a strategy.
No business can succeed without utilizing traditional or digital marketing strategies at any point in its operations. Marketing is defined as promoting and selling goods or services to consumers, which is basically at the core of all businesses.
But marketing is a broad concept that branches out to several fields, such as digital marketing. Many strategies can be used to effectively market your business and attract potential customers. Here are three tried-and-tested strategies that you can use to propel your business’ success.
Strategy #1 Search Engine Optimization (SEO)
With all the world’s knowledge at people’s fingertips, accessibility is no longer a hindrance as long as they have an internet connection. People rely on search engines to provide them with answers to their questions and to supply them with knowledge about anything under the sun.
But this abundance of available information on the worldwide web can have both good and bad outcomes. That’s why search engine optimization was invented in the first place. The practice of SEO has allowed the quality and quantity of content on the internet to be elevated rather than be meaningless clutter.
SEO services available to small and medium business owners can maximize websites’ potential. SEO isn’t just about using the right keywords or getting organic traffic and leads; it’s also about understanding your customers and connecting with them.
Strategy #2 Content Marketing
Pictures, videos, articles, infographics, and books. All these can be considered modes of marketing that you can provide to your potential customers, granted that they are equipped with the qualities of effective content.
Content marketing is not just about promoting the goods and services that your business has. Rather, it focuses more on providing relevant and engaging information that can add value to consumers’ lives. It’s about packaging what you want to say in a way that only you can do.
Communicating with your potential market is a great way to establish credibility and mutual trust, which can eventually lead to brand loyalty. Knowing the theories used in content marketing and effectively applying them to your own website can be very beneficial to your business.
Strategy #3 Pay-Per-Click Advertising (PPC)
From the name alone, you can gather that this advertising model involves getting online traffic through paid efforts. Pay-per-click advertising is a strategy that businesses use to catch potential customers’ attention — advertisers pay the search engine every time a user clicks on their ads.
Although there are several types of PPC ads that companies can utilize for their campaigns, the most commonly used type is in the form of paid search ads. But companies can’t just pay their way to the top of the search engine results. Otherwise, this would no longer be considered a strategy.
All PPC ads are subject to an automated Ad Auction run by major search engines to identify which ones to feature. The ads are ranked by relevance to the inquiry and validity of the contents. This process eliminates the clutter and only highlights the important results.
You can use this strategy to get more traffic, albeit paid ones, through your business website, which can eventually lead to sales and organic leads. The more your website appears on the results page, the more you can attract potential customers for your business.
What is the Best among the Three Strategies?
You might ask yourself this question after reading all these descriptions — what is the best strategy among the three? What makes one strategy better than the other, and vice versa? The answer to this question is simple: you should use all three strategies simultaneously.
Individually, these are all effective modes of getting online traffic through your website and generating organic leads. But if you combine all three strategies into one marketing campaign that you implement consistently, your business will become unstoppable.
Staying on top of your strategies and minding the effects that they have on your consumers can make it easier to devise better campaigns as your business grows. Not only will you be capable of developing your own marketing strategies, but you will also learn how to implement them effectively for the benefit of your business.