Creating an excellent mobile website is more than just having beautiful images on every page. It must have a balance where people can still see what your brand is about as well as the products and services that you provide. Most people nowadays browse the internet on their mobile devices rather than their desktops. Given the limited space of the screen, companies need to be smart when building their website’s layout. But how will you know if your mobile site design is enough for your target market’s needs.
Distinguishing a good mobile site
Google and Answer Lab made a study of the factors that make up an excellent mobile site design. They uncovered that for a site to be considered efficient, it needs to meet the five basic criteria. One of these is the home page and site navigation. Companies need to keep the CTA (Call-to-Action) in the front and center of the site. You can also add secondary tasks available via the menu, so it won’t distract the users from finding the content that they want. Also, keep the menu short and concise so users won’t have to scroll through a long list of options.
The next criterion is site search. Google Developers says that you need to ensure that the Site Search option is visible to users. Most people often search for products or services on the Search Field. So, ensure that it’s evident in the menu. Give them an option to make filtered results to make it easier for them to find the right information.
The third criterion is commerce and conversion. You need to give users the option to explore other products before they commit. Also, let users purchase items even with a guest account. Most people see the guest account option as convenient and straightforward when it comes to purchasing things.
The fourth criterion is form entry. It’s necessary that you provide users with a seamless experience with the use of forms. You can choose the most uncomplicated layouts to make it less confusing for them to purchase items. You can work with a web designer from Winnipeg, Canada, to help you create a simple yet effective form that your customers can use.
The last criterion is the form and usability factor. When it comes to this factor, you need to ensure that your website is fully optimized for mobile use. Instead of adding features such as pinch-to-zoom, you can create scrolling sites that use CSS media queries for a simple layout. Also, make sure that they have an option to expand the images to let them see the product in detail.
Business 2 Community says that failure to have a responsive design can cause Google to penalize your website. Once that happens, your site’s ranking will go even lower, which can affect site traffic and eventually, your entire revenue stream. These are the basic criteria that you can use as pointers when creating a mobile website. So, to make it easier, it’s better to work with a company who knows a lot about web design. Doing so will give you the right support that you need to boost your site’s ranking and your branding.