Like in any other state, small businesses account for a vast majority of North Carolina enterprises—about 98%, in fact. They also employ thousands of workers and contribute to their local economy. Based on data, jobs offered by these companies account for as high as 65% of the total new positions for over 15 years. But […]

In the United States, about 1.5 million organizations are nonprofits. About 20,000 operate in states like Arizona. Regardless of their causes and location, the purpose remains the same: improve an aspect of human life. To run a successful nonprofit, though, requires more than compassion or altruism. This organization needs money, and sometimes the amount it

Millennials and the Gen Z kids are sometimes seen as self-absorbed individuals who only care about their “made-up” lives on the Internet. They are seen as entitled kids who have no respect for authority. Oftentimes, it is a wary first impression when it comes to the young ones. That’s not always the case, though. Believe

Google AdWords is becoming a popular marketing channel because it drives targeted traffic. A pay-per-click (PPC) campaign enables marketers to bid on only the relevant keywords to the services or products you offer. As such, a pay-per-click campaign allows prospective clients to search for questions, see your ads in the search results, and then click

HVAC mechanisms are important devices in every home. They provide more than just heating, ventilation, or cooling. They are responsible for keeping the air we breathe inside our residential homes and commercial offices safe from toxins and bacteria. In a nutshell, HVAC systems provide conditioned and quality air to enclosed spaces, ensuring that occupants are

Nonprofits thrive through donations and grants from donors and philanthropists. However, they don’t just rely on the kindheartedness of these people. They also depend on the willingness and drive of volunteers. That said, it is one of the core activities of every nonprofit to recruit dedicated volunteers and make sure that there is a constant

Your goal in business is to find more people to purchase your service or product. Winning new clients is an integral part of the entire sales process. Unfortunately, boosting your sales is not as easy as you possibly think. You have to find smart ways to beat competition and barriers to attracting a wider target