marketing strategy

Branding Your Business: Coming Up with a Perfect Brand for Your Business

In business, a company’s brand is one of its most valuable assets. “Brand” typically makes one think of logos, tag lines, or product names. But all these are just one part of the actual definition of “brand”. A brand is an immaterial marketing concept that makes people readily identify a business or an individual. Many people […]

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busy office employees

3 Strategies to Foster Collaboration in the Workplace

Organizations today focus on team effort. Deloitte, an industry leader in audit and tax advisory services, has previously emphasized the power of having a network of teams that work together to achieve an organization’s goals. It’s quite understandable how the industry leader perceived teams this way. If you have several teams working simultaneously and independently,

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The Merits of Having a Mobile Application for Your Business

Indeed, developing a mobile solution for your business enterprise is timely these days. From the last look, the pandemic has made digital adoption a must for everyone. Most importantly, the use of mobile devices has risen to the fore. In March 2020 alone, a global survey shows 70% of internet users are using their smartphones. It’s not

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community of people

Enhancing Opportunities and Fostering Good Relationships in the Community

Most commendable talents have mediocre beginnings, and people with excellent skills in a particular field have a shot at success because they had someone to back them up. Support is imperative for a person aiming to make it in their chosen field, and it doesn’t necessarily have to come from their loved ones. Often, support

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two mean wearing hard hats

The Role of Civil Engineering in Community and Society Building

Civil engineering plays an essential role in building communities and society in general. The roads, airports, and subway systems you see all around you involve the great minds of civil engineers. Without these infrastructures, life will be hard to navigate. To fully appreciate the role of civil engineering in society, let us discuss its definition,

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