Dental Business in the New Normal: Boosting and Growing Your Dental Practice

a patient having dental checkup

The dental industry has come a long way in fostering oral health. It provides a handful of dental services, from gene pearly white smile.ral to restorative to cosmetic dentistry. Not only do these dental works allow people to eat and speak seamlessly, but they also give them a

But at the onset of the COVID-19 crisis, many dental clinics had temporarily shut down to help curb the spread of the novel coronavirus. After almost two years of the pandemic, many have started to reopen and attend to patients’ dental needs. As such, now is the right time to think about growing your dental practice.

But how do you go about doing so? Here’s how to boost your dental business in the new normal:

1. Renovate your dental clinic before reopening

Amidst the pandemic, you have most likely reopened your dental clinic by now. But if not, hold your horses! Before doing so, it’s best to renovate your dental clinic before reopening.

It’s about time to consider some minor or major upgrades, from expanding your clinic to repainting the walls to installing new dental tools and equipment. The goal is to boost its overall aesthetics, functionality, and utmost safety.

While at it, don’t forget to clean and disinfect your clinic before finally allowing patients to come in.

2. Update your dental business website

Every business should have a website in this digital era. This idea applies to the dental industry. As such, you should have a website as an online representation of your dental office. That makes your dental practice a click-and-mortar business, operating online and offline.

If you already have one, update it with the user experience (UX) in mind. On a more specific note, allow patients to schedule an appointment and even make payments online. Ultimately, make your site as mobile-friendly as possible.

3. Sell dental products online

As a dentist running your dental practice, you shouldn’t confine yourself to providing dental services alone. You can also sell dental products to boost your profits and grow your dental practice.

If you aren’t comfortable opening your dental clinic yet, you can put your dental items out in the online market. These include electric toothbrushes, prescription fluoride, oral irrigators, mouth rinses, dry mouth items, and teeth-whitening products.

Ultimately, you’ll be surprised at how you can continue to earn some profits during this pandemic.

4. Offer virtual dental consultation

a dentist and patient

A dental practice offers oral consultation, diagnosis, and treatments of oral diseases and disorders.

If you haven’t reopened your dental clinic yet, you can offer virtual dental consultation. Even if you have already done so, you can continue to accommodate patients who have dental queries but aren’t comfortable going outdoors.

Take note, however, that this online service isn’t comprehensive. You can only provide oral pieces of advice and conduct minor examinations. Still, you’ll get paid for the dental services offered.

5. Hold dental business events online

If you’re looking to grow your dental business, you must establish your authority in the industry. Also, be sure to reach out to as many potential clients as possible.

To achieve these two, consider holding dental business events online. For instance, you can have a webinar revolving around fostering oral health. Do your research and have some prospects attend your online event. These attendees can be your future clients once you reopen your dental clinic.

6. Implement digital marketing strategies

Once you have reopened your dental clinic, you must be robust in your marketing approach. When it comes to this, digital marketing is the key.

First, implement your search engine marketing (SEM) campaigns to include the search engine optimization (SEO) campaign and pay-per-click (PPC) advertising for online visibility. Optimize your site, produce relevant content, and build links for your SEO campaign. On the other hand, create ads promoting your dental services like installing tooth implants for your PPC advertising.

In addition, make sure to employ email and content marketing for your client outreach. Plus, don’t forget to harness the power of social media in getting more and more patients.

7. Get dental payments for outstanding insurance claims

The last on the list is to reach out to various insurance companies. Many patients are getting dental services by using their dental insurance. But not all insurance providers are paying on time.

Amidst the COVID-19 pandemic, now is the best time to ask for dental payments for all outstanding claims. While you have fewer patients visiting your clinic, you have the time to contact dental insurance providers.

At this point, you now know what it takes to boost your dental practice during this pandemic. Consider the business tips recommended above, from renovating your dental clinic to offering virtual dental consultation to getting dental payments for insurance claims. These crucial steps will help boost your business profits and grow your dental practice over time. Ultimately, you’ll be surprised at how you can take your dental business up a notch in the new normal.

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