Perfumes are always popular since people always want to smell good. Even the pandemic couldn’t damage perfume companies’ sales, with fragrance companies only taking a minor hit. There is surprisingly a lot of business potential in it for small operations. But small businesses do struggle a bit with sales. If you want your scents to sell at a decent rate, you need to be more proactive. Here are a few tips on how you can ensure that your perfume business gets solid sales.
Word-of-Mouth Drives Sales
The biggest lesson that many perfume sellers learn is that nothing beats word-of-mouth when driving sales. When it comes to perfume, customers like to depend on other people’s tastes. While they have their own, the opinion of others can greatly influence it. The best way to get some positive word-of-mouth out is with the help of influences and reviewers. Customer reviews are an excellent source of positive opinion about your product. Ensure that customers have the chance to leave reviews and testimonials on your site. As for influencers, the system has matured a lot since the early days, and you may need to do more than send them a batch of free items. Reach out to an influencer first so that you can attempt a proper collaboration between the two of you.
Online Is The Way To Go
The biggest enabler of perfume popularity nowadays is the internet. Thanks to easy access and the very portable nature of perfumes, they are the ideal online product. If your perfume business does not have an online store, then you are missing out. It sounds complex, but thanks to the right software, you can have it up and running. For example, you can coordinate eCommerce integration of your SAP Business One platform if you are already using the software for your business. With automation, your small business would be able to handle orders 24/7. Your only bottleneck then will be mainly your supply of perfume.
Don’t Forget Retail
While the pandemic has hit retail hard, it is still an important part of any sales strategy. You don’t need to start a physical store to start selling your perfume. While it helps, it can eat into your revenue. A better approach would be to take your product to existing retailers. Having a small stall or display in an existing store can be a big game-changer. As long as you have someone who handles and presents your fragrances well, they should sell properly.
Besides stores, there is also you being at various industry events or town markets. Perfumes are very portable, and you can pack a lot of them in a small box. Take your presentation on the road and sell some for a wider audience.
Samples Are Important
One important thing to remember when it comes to selling perfume is the need for people to try things out. If they can’t smell the fragrance they are trying out; they are not going to take the risk. This is the reason why you should have samples ready to go. You can produce small strips of paper that are infused with the scent. If a potential customer smells some samples, they have a good chance of finding the ideal fragrance.
Expand Your Product Line
Depending on a single scent is a bad idea. You should always be developing new offerings for customers. Start with something basic and start from that. But the great thing about developing new scents is that you can use them for other products. For example, a popular product for sale nowadays is scented candles. This targets a completely different market and can provide a solid source of income.
Create A Culture Of Appreciation
Fragrance and perfume are not exactly essentials. You can safely live without them. This can make it difficult to sell at times. The best way to handle this is to create your customer base. It would be best if you had people appreciate the joy of smelling delightful fragrances. There are several ways to do this. One, you can post in blogs about the power of scents. Short informative articles can also help. You can also start a streaming channel where you discuss the industry. It takes a lot of work but building up this appreciation for fragrances can build up an audience that views you as an authority.
Selling perfumes on a small-scale is a more personal operation. It helps a lot if you create a connection with your customers. Putting in the extra effort to get their sales can be a big plus for your small operation. Develop your contacts, and pretty soon, you’ll have a solid stream of income. You won’t beat the big names, but you’ll be comfortable enough to think of expansion.
