What’s the Right Social Media Platform for Your Business?

social media marketing

Not all social media platforms are created equal. Each of these platforms has its own quirks, and its users differ in the way they interact with their friends and network on the platform. Becoming a success in this age of rapid technological development is hinged on how you choose the right social media platform for your business. You need to be aware of the benefits and drawbacks of each platform and how to make these work for your company.

To start with, you need the help of a full-service digital agency from Melbourne or other cities. These digital marketers will explain to you the differences among these social media platforms. They will help you identify the platform that suits your audience and your company’s personality. The decision will be based on several factors, including the audience you are trying to reach, the specific business goals, and the features of the platforms.


With over one billion active users, Facebook is clearly the front-runner in this game. Its number of users is more than the population of China, which only happens to be the world’s most populous country—in case you don’t know. The goal of Facebook is very simple: to connect friends and build relationships. Over the years, this goal has evolved into including business pages and a marketplace. Today, Facebook is where people go to when they want to search for a business or group.

Most Facebook users are between the ages of 25 and 34. There are more female users, though males are not far behind. If you are trying to sell to teens between the ages of 13 and 17, Facebook may not be the best platform to find them.

woman using her smartphone


Owned by Facebook, Instagram is fast becoming the biggest social media platform out there. Like Facebook, Instagram boasts of one billion users, 80% of which are following brands on the platform. Instagram is more visual-based. It provides your followers with images and short snippets of videos. This platform works well for businesses that dabble in retail, the arts, entertainment, beauty, and gadgets. Teens aged 13 to 17 are more likely on Instagram.


This is one of the top 10 websites in the United States. It allows users to send short posts and attach videos and images to them. Many media outfits use Twitter because it is easier to make a topic trending on this platform. It had popularized the use of hashtags so much that Facebook and Instagram adopted it. The demographics of Twitter users are equally divided—24% male and 24% female. This makes it the most reliable platform for businesses that want to target both.

These are the three most popular platforms on social media today. Others such as Pinterest, LinkedIn, and Snapchat are also present, though they command a smaller portion of the social media users. If you want your business to grow, you should find the best platform to represent your business and pour your resources into it.

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