External Marketing Strategies You Can Utilize for Business

marketing plan

Marketing usually starts with internal efforts to improve the product or service and make it more attractive to customers. It can start with creating a website, putting in a few pieces of content, making noise on social media, or even placing ads in strategic locations. But, it can only take the business so far. Once you have plateaued in your internal marketing efforts, it is time to turn to external marketing strategies to give your business the boost it needs.

Third-party services are no strangers in the marketing industry. There are plenty of them, and they can offer a wide range of services, from social media management to developing marketing campaigns. While some businesses may be hesitant to use these services because of the cost, keep in mind that they usually come with a team of experts who know how to get the most out of your budget.

Here are a few marketing strategies you can outsource to agencies or let other people perform to work for your company.

Pay-Per-Click Advertising

One of the most effective external marketing strategies is pay-per-click (PPC) advertising. With PPC, businesses only have to pay when someone clicks on their ad. This makes it a very cost-effective way to reach a large audience.

When done correctly, PPC can effectively drive traffic to your website and generate leads. However, it can be challenging to set up and manage a successful campaign on your own. This situation is where a reliable PPC management agency can come in handy. They can help you create and manage your campaign to focus on other aspects of your business. Additionally, they will continuously monitor your movement and make necessary adjustments to ensure success.

Search Engine Optimization

Another external marketing strategy beneficial for businesses is search engine optimization (SEO). This is the process of optimizing your website, so it appears as one of the top results in a search engine. This is important because studies have shown that people are likelier to click on the first few results in a search engine.

Similar to PPC, SEO can be challenging to master on your own. However, some agencies specialize in this area and can help boost your website’s ranking. They will perform keyword research, optimize your website’s content, and build links to it from other high-quality websites. These efforts will all work together to increase your website’s ranking in search engines.

Influencer Marketing

Your social media management efforts might not be enough to reach your target market. It is usual for businesses to experience this, even if they work hard to create quality content and post regularly. If this sounds like your situation, consider influencer marketing.

Influencer marketing is when businesses partner with famous people in their industry (or with a large following on social media) to promote their product or service. This is an effective way to reach a larger audience because people are likelier to listen to someone they trust.

An influencer creating content

While you can contact influencers and try to establish a partnership on your own, it might be helpful to use an agency that specializes in this area. They can help you find the right influencers for your business and negotiate partnerships. Additionally, they will manage the entire campaign so you can focus on other aspects of your business.

One of the advantages of influencer marketing is that it allows you to target a specific group of people. For example, if you sell fitness products, you could work with an influencer with a following of people interested in health and fitness. This would be much more effective than placing ads where your target market may not see them.

Word-of-Mouth Marketing

Your customers can be your best marketing tool. They’ll tell their friends and family if they’re happy with your product or service. This word-of-mouth marketing is compelling because people are likelier to listen to a recommendation from someone they know.

You can’t directly control word-of-mouth marketing, but there are ways to encourage it. For example, you can offer incentives for customers who refer someone to your business. Additionally, you can make it easy for them to leave reviews by setting up a system on your website or social media page. When potential customers see that you have a lot of positive reviews, they’ll be more likely to use your product or service.


You can use many external marketing strategies to reach new customers and grow your business. However, it can be challenging to implement these strategies on your own. Luckily, some agencies specialize in these areas and can help you create a successful campaign. By partnering with one of these agencies, you’ll be able to focus on other aspects of your business while they handle the marketing.

Scroll to Top